“Made in Italy” is a worldwide famous label which describes cultural heritage, timeless elegance and well-known glamour.
In a context where the fashion and luxury industries keep on developing rapidly and are in constant high-demand, the Italian fashion system keeps growing in the main international markets, while still remaining recognisable thanks to its creativity, brand luxury sector and its innovative medium-sized enterprises (MSEs).
As the Italian excellence of raw materials and manufacturing, craftmanship, know-how, expertise and creative energy are well recognised within the world of fashion, being familiar with the characteristics of the Italian system represents a value added for those who wish to work in the fashion industry.
In this context, this Advanced Training Course provides students with a strong background that allows them to understand the fashion industry dynamics with a specific reference on Made in Italy and the role that it plays within the fashion industry. This Advanced Training Course focuses on the development of the fashion sector throughout history, marketing strategies and company branding, supply and production chains and fashion communications.
During the course, the following topics will be covered:
- The Critical Factors for Launching a Brand
- General Calendar and Main Collections
- Fashion as Communication
- The Fashion and Luxury distribution
This Advanced Training Course mixes technical knowledge, high quality professionals’ experiences and practical case studies, by enabling students to build their own professional network while studying through high-technological didactic tools.
The course aims at providing young graduates, young professionals and passionate about fashion with technical skills in the fashion and luxury industry, in order to develop a strong sensitiveness and knowledge towards fashion, quality and “Made in Italy” branded products, identify new business opportunities and successfully manage creative projects within international environments.
This Advanced Training Course will be delivered online through our didactic platform available 24/7.
The study of the didactic materials, both digital (video lessons of the lecturers with graphic animations) and on paper support (lecture notes and/or texts), is conducted according to the time schedules and personal availability of the student. Students may avail of video lessons for the study of theoretical knowledge, of bibliographies and sitographies, in addition to notes and documents necessary for the acquisition of practical skills.
Students are expected to: • study the didactic material specifically arranged; • participate in online activities; • successfully meet the required learning outcomes of each module as stated in course outline in order to pass the assignments; • revise the assignments according to the lecturers’ comments in an event of the failure to meet one or more of the learning outcomes for each module; • successfully pass the final examination.
The following access qualifications are required: High school diploma (EQF level 4)