Modules ECTS
History of Made in Italy Food and Wine 10
Products and Territories with a geographical indication (GI)(PDO AND PGI, TSG, PAT and SLOWFOOD PRESIDIA PRODUCTS): History, Production, Territoriality 10
Wines and Territories with a geographical indication (GI, IGT, DOC AND DOCG): History, Production, Territoriality 6
Food and Wine Tourism: The routes of taste 8
Food Producing Industries: History and Development of the great Italian food industries 8
The Artisans: The great Italian tradition 6
Ethics and Sustainability: The future of Food&Wine productions 6
Food and Wine Communication: Marketing and Digital Marketing 6
Made in Italy is an expression that recalls the image of high-quality Italian products throughout the world. The Enogastronomy traditions are an authentic brand that may symbolise the excellence and uniqueness of the Made in Italy products. The course aims to let international students know how Made in Italy Food&Wine is born and which are the main products certified according to European rules, also through company case histories basing on interviews with experts in the field, that shall give students a unique opportunity to turn the passion for the product into a path of professional growth. In addition, students shall learn the principles of ethics and sustainability and product communication and marketing, with references to the Italian food and wine products
The course is aimed to all those interested in: starting a managerial career in the Food and Wine industry; becoming expert in hospitality services; becoming expert in communication in the Food&Wine sector or in retailing and tourism sector.  
The Master Course will be delivered online in distance mode, through the didactic platform accessible 24/7. The distance learning system model adopted provides for assisted learning along a predetermined educational path, with access to didactic materials developed specifically and usable online and to a repertoire of interactive didactic individual and group activities, mediated by the computer and guided by tutors / technology and content experts, able to interact with the students and answer their enquiries. The study of the digital (video lessons of the lecturers with graphic animations) and printed (lecture notes and / or texts) didactic materials usually takes place according to the times and availability of the individual student. Video lessons for theoretical study also through the provision of bibliographies and sitographies etc. in addition to notes and documents for the acquisition of practical skills.
The following access qualifications are required: Bachelor’s Degree qualification (EQF level 6)    

Info

Academic Year
2020/2021
Code
MA1191
Edition
1
Tuition Fee
€ 3000
Duration
1500 Hours
ECTS
60
Sheet